We’ve become big fans of working with WeWork. Let’s quickly consider what that looks like. In case you didn’t know, WeWork is a shared office concept that has hundreds of buildings worldwide, each with roughly 400-800 members. What’s remarkable (and perhaps up for debate) is that these are possibly the most ideal demographic to sell to. They’re those young, upwardly mobile millennial ‘techies’. What’s perhaps more remarkable, is how easy the relevant WeWork community teams make it to connect with them. Quite simply, every single time we connected with community leads at each respective building, we were met astoundingly friendly, courteous and helpful folks who made the process of setting up a demo hour and marketing it a cinch.
This is one of the most under explored marketing tools out there. Take note.
We offered members a taste of Ginjan and at WeWork State Street in Chicago we hosted a happy hour with Hendrick’s Gin, serving up the African Spy cocktail.