Over the last few weeks I’ve had the pleasure of watching an expert at work. Victoria Hewitt has conducted dozens of Ginjan tastings at supermarkets and grocery stores all over Manhattan and Brooklyn, covering lots of different neighborhoods and spanning the incredibly diverse population of New York City.
The Ginjan demo station
Victoria Hewitt preparing to sell out a store’s supply of Ginjan.
“Hi Honey, would you like to try Ginjan? It’s an amazing African ginger and pineapple drink,” she’ll say as busy shoppers stream through the stores. Her smile is arresting and many of them stop and taste Ginjan, either cold or, in these frigid months, hot from a Thermos flask that Victoria brings along. Her record is remarkable: by the time she leaves nearly every store has empty slots in the cold-pressed beverages refrigerated shelving area where Ginjan had been stocked.
People ask us about the sugar in Ginjan
There are usually some questions about the drink that Victoria handles with ease, but one recurring theme relates to sugar content. It’s no secret that sugar is the new fat, demonized by doctors and media alike. It’s also not a secret that Ginjan’s proprietary formula of all-organic, non-GMO ingredients includes cane sugar and, of course, naturally occurring sugars from pineapples. How can Ginjan Bros. claim that their flagship product, Ginjan, is healthy given the sugar content, you might ask. It’s something we’ve thought a lot about and the short answer is, it’s complicated!
The first thing to note is that if you are on an uncompromising, absolutely zero sugar diet, then Ginjan isn’t something you’re going to want to consume at this time. If, on the other hand, you’re just careful to limit the amount of sugar or carbohydrates in your diet, or you are diabetic or pre-diabetic, we have potentially good news based on some recent studies on the myriad beneficial properties of our lead ingredient, ginger.
diabetes.co.uk reports that:
Researchers from the University of Sydney, Australia, found that extracts from Buderim Ginger (Australian grown ginger) rich in gingerols – the major active component of ginger rhizome – can increase uptake of glucose into muscle cells without using insulin, and may therefore assist in the management of high blood sugar levels.
And as reported in TIME Magazine, a review published in The Annals of the New York Academy of Sciences,
examined the findings of 60 studies, performed on cell cultures, lab animals and humans. Overall, these studies “have built a consensus that ginger and its major constituents exert beneficial effects against obesity, diabetes, [cardiovascular diseases] and related disorders.
In fact, ginger is an incredible overall health aid; GreenMedInfo.com reports that
there are over 2100 published studies on the medicinal properties of ginger in the scientific literature, and the Greenmedinfo.com database contains evidence that it has value in over 170 different health conditions, and has over 50 different beneficial physiological effects. Notably, of all the conditions the research on ginger we have indexed reveals its therapeutic value for, type 2 diabetes is top on the list, with seven studies on our database providing proof of its efficacy.
We’re not medical professionals, so these articles are referenced as a starting point for you to discuss with your doctor. Having said that, it’s beyond dispute that ginger offers multiple health benefits, blood sugar management potentially being one of them.
One last thought: new research reported by The Guardian suggests that:
Artificial sweeteners, which many people with weight issues use as a substitute for sugar, may increase the risk of developing type 2 diabetes, according to research… ‘This study supports the concept that artificial sweeteners could reduce the body’s control of blood sugar levels and highlights the potential for exaggerated post-meal glucose levels in high habitual NAS [non-caloric artificial sweeteners] users, which could predispose them to develop type 2 diabetes,’ said the authors.
Ginjan Bros. believes in all organic, non-GMO natural ingredients, fully disclosed. We’ll keep bringing you more information about the properties of Ginjan in the coming months. Here’s to your health!
Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Please consult your doctor before relying on any of the information above.